Alterwolf – The Outdoor Brand for Adventure, Nature, and Flavor

Alterwolf is an authentic outdoor brand specializing in nature experiences, outdoor cooking, wilderness spices, and survival adventures. With a strong focus on sustainability, authenticity, and community, Alterwolf inspires a growing fan base of outdoor enthusiasts and food lovers alike.

Since 2025, Alterwolf has been part of the VANEXA Group B.V., enriching its brand portfolio with a powerful lifestyle and adventure brand that offers a high level of identification.

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What Sets Alterwolf Apart

Alterwolf stands for lived freedom, a deep connection to nature, and bold, honest flavor. The brand combines outdoor adventures with creative outdoor recipes and high-quality spice blends specially developed for cooking outside. Through content on YouTube, Instagram, and TikTok, Alterwolf reaches hundreds of thousands of outdoor fans in the German-speaking world.

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Key Focus Areas of the Alterwolf Brand

• Outdoor Cooking & Recipes: The Alterwolf Outdoor Kitchen shows how to cook delicious meals outdoors with simple tools – whether with a Dutch oven, over open fire, or on the grill.

• Own Outdoor Spice Line: Alterwolf offers its own spice blends tailored for outdoor cooking. All mixes are free from artificial additives – for natural taste wherever you are.

• Outdoor Adventures & Survival: From hiking tours and wild camping to bushcraft – Alterwolf encourages more time outdoors and shows how to navigate nature confidently.

• Community & Lifestyle: As an authentic community-driven brand, Alterwolf stands for meaningful engagement, closeness to its audience, and strong brand loyalty.

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A Strong Team with a Clear Vision

Alterwolf continues to be led by its founders Chris, Christina, and Max, the coyote. The team remains the beating heart of the brand, embodying passion, expertise, and a deep connection to its community.

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Part of the VANEXA Group – Greater Reach, Same Values